BE F*CKING GOOD

Blank Empathy - Nice with grit. We're here to show kindness hits hard.
Our goal? Spark a goodness chain reaction that'll set your world on fire.

  • Kindness with Character

    Picture this: A t-shirt that turns heads and opens hearts. We're designing gear that showcases everyday heroism - from buying a stranger's coffee to planting trees in concrete jungles. Wear one and start conversations about being good.

  • Art that Speaks

    We're partnering with local artists who deserve more than exposure. They'll design tees that tell stories of urban compassion. Your purchase will put food on an artist's table and wearable art on your back.

  • Compassion is Contagious

    Our goal? To see 500 people wear our tees and log 10,000 kind acts in a month. That's 20 good deeds per person. Join us in making kindness go viral. Let's turn small acts into a movement.

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A FEEL-GOOD PLAYLIST

For that extra bit of warmth on a rainy day